Exhibitor Tips
Choose your attitude
You can choose to be approachable, courteous, and helpful, or you can be stingy with samples, stare sternly at attendees for taking more than one sample, and turn people off of YOU, YOUR PRODUCTS, & YOUR COMPANY.
Give samples freely
Remember this above all else: attendees have paid lots of money to be at the show. They expect to eat as much of whatever they want. That may not be an appropriate way for the public to behave, but it is one the exhibitors must tolerate with grace and good manners. Come with samples of the product that you want to push the most, sell the most of at the show, and costs you the least. And SMILE!
Create excitement
Ask people to try samples. Offer samples on a tray. If it's a formal and elegant presentation, people are less likely to grab handfuls at a time. Thank people for trying a sample. Remind them while they are eating the sample that you have a SHOW SPECIAL, and show them what it is. Keep it simple. Bag the product they buy from you, hand the bag to them in some animated or exaggerated fashion so others down the aisle can see what's going on – they will be attracted to the excitement at your booth, too! Make it look like there's FUN in your booth.
Give discounts on products
Offer your products at a discount on volume so you can move more. For example, your product may sell for $6 at the store. But at the show, consider pushing it for 2/$10. The attendee LOVES to get something FREE or at a super discount. Remember to re-stock so you don't run out of samples OR product. If you can offer a special CASE PRICE, do it. The attendees can pick up their cases at the end of the show.
Start to finish
Be ready when the doors open and don't stop selling until the doors are closed. Give all attendees a chance to view, sample and speak with you about your product. This is your chance to sell your product and your company.
Contact Information
The Incredible Food Show
c/o The Lexington Center Corp.
430 W. Vine Street
Lexington, KY 40507
(859) 233-4567
webmaster@lexingtoncenter.com
Subscribers will receive updates about the Incredible Food Show including cooking presentations, seminars, list of exhibitors and marketplace information.